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Video diary toy5/4/2023 ![]() ![]() VTech was founded in Hong Kong in October 1976 by two local entrepreneurs, Allan Wong (Chi-Yun) and Stephen Leung. VTech has developed edutainment consoles since 1988, their first being the Socrates. It also terminated its American Depositary Receipt programme with effect from 21 January 2011. VTech was delisted voluntarily from the London Stock Exchange on 7 October 2008. In 1993, the company established its American depositary receipt programme. In 1992, the company relisted on The Stock Exchange of Hong Kong Limited, establishing a dual primary listing with London. VTech obtained a primary listing on the London Stock Exchange in 1991. It was privatised and delisted from The Stock Exchange of Hong Kong Limited in 1990. The company was first listed in Hong Kong in June 1986 under the name "Video Technology International (Holdings) Limited". In 1991, it was renamed "VTech Holdings Limited" to reflect a wider portfolio of products. The company was originally named "Video Technology Limited" in reference to the company's first product, a home video game console. In the meantime, does anyone know developers and marketers that are doing really good work with QR codes? Let me know.VTech (an abbreviation of its full name Video Technology Limited) is a Hong Kong–based global supplier of electronic learning products from infancy to preschool and the world's largest manufacturer of cordless phones. The key, of course, lies in figuring out innovative and engaging ways to help the customer, with or without QR codes. Do we know how to make them perfect? No, but we’re trying. Will we use QR codes again in the future? Absolutely. By turning printed pages into video channels, we managed to enhance the user experience with videos that are a key sales driver for us. Strategically, we used QR codes not just as a cool ‘novelty’ tool, but to address a real customer need and business challenge. ![]() We were pleased with the level of engagement this created, and are currently tracking sales of those products against others to get a measure of incremental gains. More than 30,000 QR codes were unlocked over the six-week Christmas period, leading to more than 30,000 video views. Nevertheless, the feature proved to be very popular. We kept tinkering with the size of the printed QR codes, the material of the printed page, and the functionalities of our iPhone app, and we kept testing the results with consumers. ![]() Sometimes they take a long time to connect to YouTube, and as we know, no one waits for more than three seconds for anything in Hong Kong! You often have to fiddle around, trying to hold your phone at the right angle. They’re not always easy to scan from a glossy printed page or poster. We discovered soon enough that QR codes are somewhat temperamental. You could also get Loyalty Points, coupons, and other rewards by shaking your iPhone once you unlocked five QR codes.Īnd of course, you could share the videos on your Facebook page with one click. Those videos were also stored in the Toys “R” Us iPhone app for later viewing, perhaps together with your child. Now suddenly you could see the product video while flipping through a printed catalogue or while walking the store. We also placed QR codes next to those products in our store. Using the Toys “R” Us iPhone app, a customer had to simply unlock the code and instantly get connected to a YouTube video of that product. Twenty of the hottest toys in the Toys “R” Us 2010 Christmas catalogue were accompanied by their own individual QR codes. Or even outside the store, when the customer is flipping the pages of our Christmas catalogue, how do we get her to see a video of the product she is interested in, right there and then while she is browsing, and perhaps show it to her child? How do you put a TV next to each item? Logistically and financially, it’s almost impossible. A typical Toys “R” Us store carries more than 5,000 products. Whenever we put a TV and a video next to a product in our Toys “R” Us stores, sales of that item invariably go up.īut here’s a problem. Customers, especially parents, sometimes need to see videos to figure out how a toy plays and whether it would be suitable for their child. Brands like Barbie and Lego spend millions developing TVCs showing their products at play, driving a lot of sales. Hot toys like Transformers and Gundam are often created through movie properties or TV programs. Real cases, trials, challenges, successes, and failures – warts and all. This series covers random chronicles of some interesting digital work I am involved with in my role as regional marketing director for two children’s brands: Toys “R” Us and Stride Rite.
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